What in the world are you talking about?

I said that a lot at my last job. It was like the executive director and policy director spoke a different language. I called it wonk-speak and it was my job to de-wonkify everything that went out to our members, legislators and media.

So here's a question for you: who are you talking to and do they know what in the world you are talking about? Do you have the ability to make difficult points easier to understand? I don't mean you need to "dumb" things down, but if you are talking to a high school student, do you use the same language as when you speak to a scientist or expert?

It is so important to know who you are speaking to and create messages that they no only will understand, but can remember so they can pass it along to their friends. That's the ultimate goal, isn't it? To have your supporters telling others about your work and the importance of what you are doing.

Take time to look at your materials (website, newsletter, brochures) with fresh eyes and see if you are really talking to your supports or talking at them.