Doing great work

I ran across this blog on Entrepreneur.com and found it tremendously valuable, especially since I spent most of the day checking my email and doing busy work. Sure, I got a lot of work done, but was it great work? Nope. So, my goal is to do great work every day. Not "good enough" work. Not "it'll do" work. Not "just get it done" work. But great work.

The Business of Being Great

For the best entrepreneurs, good just isn't good enough. 

By Michael Bungay Stanier   |   March 16, 2010

As an entrepreneur, the independence of running your own business can be a double edged sword: You are solely responsible for your company's success. While most entrepreneurs strive for greatness, some fall into the realm of just good enough. But the truth is the more you learn about achieving greatness, the more likely you are to stretch outside your comfort zone. Michael Bungay Stanier, author of Do More Great Work: Stop the Busywork. Start the Work That Matters, shares some ideas on how to get from good to great.

Great work, is the flame that burns inside most entrepreneurs. It's the work we care most about, that excites and challenges us. It's work that has meaning and creates impact.

It's also the work that helps your company survive. Great work is the work of innovation and strategic differentiation. This is where new products and services come from and where the long-term growth and survival of your company are to be found.

So great work matters at a personal level--work that is meaningful and that makes us happy--as well as at a strategic level. In fact, a good strategy can be considered as the right mix of good work and great work for your company.

Read the rest of the article at http://www.entrepreneur.com/management/article205590.html