Are you boring people?

If you are like me, you read a lot of blogs, articles, ezines, white papers and all sorts of other things. I hate to say it, but most of what I read is, well, boring.

Here are some ideas for writing a story that connects with your clients.

1. Write about what interests you. More importantly, write about the benefits you produce that will interest your potential client.

2. Be passionate. Allow your emotions and excitement shine through all of your marketing strategies. Be authentic, be yourself and your story will never be boring.

3. Know who you are speaking to. If you target a specific industry, speak their language so people feel comfortable with you and welcome you as part of the community.

4. Make your points. It is imperative to have a core message of three to five points that you want your audience to hear and remember. Make your points east to understand and retain. Stay positive and keep it simple.

5. Be clear and concise. Even if the benefits or solutions you are offering are complex, you must find a way to be succinct and crisp.

6. Know when to wrap it up. What is your attention span? What is the attention span of your audience? When in doubt, keep it short and sweet.