Key messages are core points you want to make about your business to a targeted audience and potential clients. These points set you apart from the pack, are memorable, persuasive and help people better understand your business story.
Your key messages are focused nuggets of information that emphasize the benefits you bring to your clients, but they must also be authentic and believable.
If one of your key messages is, "All of my clients double their income after working with me," then you better be able to back it up. Actually, that message wouldn't work because it isn't believable. No matter what statistics you provided, I would think you were full of hot air, so be aware of what you are saying and how you are being perceived.
Developing three to five key messages is vital to spreading your business story in a clear and concise way. All of your marketing materials should express those points so your position is made loud and clear.
A few essential message points gives your business a consistent and authentic way to communicate with potential clients.
Your key messages are focused nuggets of information that emphasize the benefits you bring to your clients, but they must also be authentic and believable.
If one of your key messages is, "All of my clients double their income after working with me," then you better be able to back it up. Actually, that message wouldn't work because it isn't believable. No matter what statistics you provided, I would think you were full of hot air, so be aware of what you are saying and how you are being perceived.
Developing three to five key messages is vital to spreading your business story in a clear and concise way. All of your marketing materials should express those points so your position is made loud and clear.
A few essential message points gives your business a consistent and authentic way to communicate with potential clients.
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