For entrepreneurs and small business owners, business values are personal values. Your personal core values define who you are and what you believe in, align your business with your true self, make it easier to identify your ideal clients, establish a powerful voice and provide a clear path for the tough decisions every entrepreneur faces.
It is easy to spot businesses that either don't follow their core values or haven't incorporated those values into their business. Realizing you and your business are not living the values you treasure deeply is often the turning point in business, and life.
Examine your business and life and ask yourself the following questions for each value.
1. How is this value showing up in my business?
2. In which parts of my business is this value missing or weak?
3. How is this value showing up in my life?
4. In which parts of my life is this value missing or weak?
You may find one or two values that are not showing up as strongly as you like in your business or life. This may explain why you are struggling with certain issues or unable to move beyond a particular challenge. You may even see a need to revamp your website, message points or image, or you may realize the need to target another market or offer different services.
Aligning your business is a strong statement of who you are and what your business can do for your clients. Don't be scared to express your core beliefs; it's not sign of vulnerability. Never underestimate the power of being you.
It is easy to spot businesses that either don't follow their core values or haven't incorporated those values into their business. Realizing you and your business are not living the values you treasure deeply is often the turning point in business, and life.
Examine your business and life and ask yourself the following questions for each value.
1. How is this value showing up in my business?
2. In which parts of my business is this value missing or weak?
3. How is this value showing up in my life?
4. In which parts of my life is this value missing or weak?
You may find one or two values that are not showing up as strongly as you like in your business or life. This may explain why you are struggling with certain issues or unable to move beyond a particular challenge. You may even see a need to revamp your website, message points or image, or you may realize the need to target another market or offer different services.
Aligning your business is a strong statement of who you are and what your business can do for your clients. Don't be scared to express your core beliefs; it's not sign of vulnerability. Never underestimate the power of being you.
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