The importance of a consistent story

The golden rule of marketing is that people have to see your message at least seven times before they even pay attention to what you are saying. 

If you are constantly changing your message, then how will your potential clients ever know what you are saying? If you aren't consistently telling them of the benefits of your services, then how will they know you have the solution to their problems?

Developing your business story is a key component of creating key message points that connect directly with your ideal clients. Telling a consistent story strengthens your brand and helps identify you as an expert in your field.

Best of all, creating a list of key messages means you don't have to reinvent the wheel each time you want to communicate with your clients. Just make sure you don't sound like a broken record by adding personality and creativity to your words.